In terms of increasing B2B leads which was requested by B2B team and the KR was set for seller marketing team, we need a product marketer to focus on B2B funnel.
Responsibilities:
Conduct market research and define customer personas
Develop positioning and messaging strategies for our products
Plan and execute go-to-market (GTM) strategies and product launch campaigns
Collaborate with content, product, and sales teams to ensure consistent and compelling messaging
Planning and executing marketing events
Create marketing assets such as brochures, landing pages, and product presentations
Collect customer feedback and analyze product performance to improve campaigns
Monitor marketing KPIs and recommend improvements based on data
Ensure campaigns are aligned with brand goals, seasonal priorities, and business targets
Stay informed about industry trends and competitors to help shape marketing strategies.
Requirements:
Conduct market research and define customer personas
Develop positioning and messaging strategies for our products
Plan and execute go-to-market (GTM) strategies and product launch campaigns
Collaborate with content, product, and sales teams to ensure consistent and compelling messaging
Planning and executing marketing events
Create marketing assets such as brochures, landing pages, and product presentations
Collect customer feedback and analyze product performance to improve campaigns
Monitor marketing KPIs and recommend improvements based on data
Ensure campaigns are aligned with brand goals, seasonal priorities, and business targets
Stay informed about industry trends and competitors to help shape marketing strategies.
Nice to Have:
Experience in tech, fintech, or insurance industries
ما حاصل ایدهای هستیم که سال ۹۵ شکل گرفت؛ «بیمیتو» که چند سال بعد با «ازکی» ادغام شد و با اسم Azki.com به حرکت خودش ادامه داد. شروع تاریخ ما از دنیای «مقایسه و خرید آنلاین بیمه بوده و صنعت بیمه رو هم سالها پیش دریانوردها استارت زدن. ما در ازکی شبیه دریانوردهایی هستیم که صاحب کشتیچههای خودمونیم و با همدیگه کشتی بزرگتری رو دنبال خودمون میکشونیم. این کشتی بزرگ و غولپیکر یعنی ازکی!
کار ما اینه که به آدما کمک کنیم که با مقایسه کردن بهترین تصمیم رو بگیرن.
ما با هم داریم یک بیزینس رو حرکت میدیم و این فرصت رو داریم که اینجا ایدههامون رو اجرا کنیم، با کنجکاوی توی ازکی گشت و گذار کنیم، تکههای این کشتی بزرگ و کشتی خودمون رو با تخصصمون بهتر کنیم یا از نو بسازیم.
ما میخوایم چیزی بسازیم که کاربرمون بگه:
«چه چیز خفن و باحالی!»