The Email Marketing Specialist will drive one of Apptech's most important communication channels. The Email Marketing Specialist will be responsible for planning, developing and executing all email marketing at Apptech. Reporting to the Director of Marketing, the role is focused on increasing the use of email marketing to drive engagement (traffic), conversion (revenue, APM) and loyalty with our target audiences. Both analytical and creative, the email marketing strategist will be a Hubspot super-user and will work closely with marketing, product and sales teams to grow our email database and to plan, execute, measure and optimize email marketing activities.
As part of the Marketing team, the Email Marketing Specialist will be responsible for performing a diverse range of functions including but not limited to:
Description Of Work
Email planning, list pulls, segmentation, email development, scheduling and deployment, A/B testing, post-campaign analysis and performance reporting.
Collaborate with marketing colleagues on the role of email in campaigns/initiatives including key messaging and design requirements, and the use of personalization and segmented email marketing.
Own and analyze life cycle marketing - working to continuously improve and optimize.
Work with sales and marketing leadership to develop and manage nurture campaigns that guide prospects through appropriate funnels.
Collaborate with the marketing team to develop and implement email acquisition strategies.
Create/co-create, edit, proof, schedule and deploy all email marketing messages.
Institute disciplines in testing to measure/adjust all aspects of email marketing, and recommend and apply business rules.
Track, analyze and share results of email campaigns to guide continuous improvement.
Ensure compliance and best practices with CASL as well as customer data/access and privacy policies.
Assist with other digital marketing projects as requested.
Qualities We Are Searching For
Necessary
Just if you have these apply for this job
You must be experienced in International Email Marketing
You must have high level English skill (Writing a speaking)
Preferred
Email marketing strategy, execution and platform experience like Mailchimp
Strong analytical skills and sound judgment.
Excellent interpersonal and highly developed communication skills (verbal and written)
Amazing organizational and prioritization skills.
Shows initiative and ability to work independently and cross-functionally.
Strong research skills
معرفی شرکت
آکادمی تکانش با سابقه فعالیت موفق چند ساله در ارائه خدمات نرمافزاری به بازار بینالملل بر آن شد تا تجربیات خود را به علاقمندان این حوزه آموزش داده و زیرساخت و خدمات لازم جهت ورود به بازار کار بینالملل را نیز به ایشان ارائه کند .