استخدام دیجیتال مارکتینگ استراتژیست
شرح موقعیت شغلی
Responsibilities:
- Analyze market trends, customer behavior and campaigns’ results to identify growth opportunities;
- Drive user acquisition plans, optimize conversion funnels and leverage data to enhance product/brand visibility;
- Plan and implement end-to-end funnel campaigns incl. email marketing, mobile marketing, SEM/SMM to drive new user, usage growth and retention;
- Accountable for all content marketing initiatives to drive traffic, engagement, and improved brand positioning;
- ensuring competitive positioning, messaging and coordinated deployment to achieve maximum exposure, lead generation, and conversion rate;
- Analyze user funnels, conduct A/B testing, and optimize conversion paths to enhance the user experience and drive product adoption;
- Develop relevant models to understand which media channels create the most success for growing revenue based on CAC and LTV of product;
- Utilize analytics tools to track and interpret KPIs, providing insights to enhance marketing effectiveness and ROI;
- Work cross functional with product, sales, communication, customer support teams to align marketing efforts with overall business objectives;
- Understanding the target market segment and its needs to create relevant content that resonates with the audience;
- Ability to stay aware and ahead of emerging technologies, industry and regulatory changes with a proven track record of prioritizing and implementing within the organization
- Provide reporting to the management team against agreed performance measures, and provide insights on future strategies
Requirements:
- Bachelor’s degree in marketing, business, IT or a related field.
- 3-5 years of experience in digital/growth marketing;
- Must have proven experience working with Google Analytics, tag manager, Google AdWords.
- Master in SEM, PPC advertising and retargeting.
- Deep understanding of SEO and technology-based marketing stacks including landing page development, marketing automation software, email nurturing flows.
- Experience of working in B2B SaaS companies is a plus.
مهارتهای مورد نیاز
- دیجیتال مارکتینگ
- شبکه های اجتماعی
- Google Analytics
- SEO
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- معافیت تحصیلی معافیت دائم پایان خدمت