We are looking for an experienced brand and communication strategist to help us grow our brand equity in the market and appeal to a larger audience.
Responsibilities:
- Lead the branding process and define brand identity and brand strategy elements.
- Design research to measure brand health and brand equity metrics.
- Contribute to the research & discovery phase through market research, competitor analysis, audience interviews, and any additional tactics that add value.
- Predict market trends and utilize consumer insights to identify growth opportunities and drive innovation in marketing strategies and initiatives.
- Develop big-picture strategies and translate them into comprehensive marketing communication plans and effective advertising campaigns that align with brand goals and objectives.
- Contribute to budget planning for advertising and promotional plans.
- Ensure our brand message and tone are consistent across all online and offline touchpoints.
- Collaborate with the creative team, designers, and copywriters to ensure that materials adhere to brand guidelines and are in line with the current brand strategy.
Requirements:
- In-depth knowledge of brand management, advertising strategy, and marketing communication.
- Minimum 3 years of work experience in related fields.
- Strong analytical skills combined with a creative mind.
- Great in written and verbal communication and skilled in persuading others to brand point of view and explaining the reasoning behind strategic decisions.
- Up-to-date with the latest trends in marketing practices.
- Fluent in English.
معرفی شرکت
شرکت سفرهای علیبابا، یک جمع بزرگ بیش از 800 نفری از افرادی حرفهای و تاثیرگذار است که در جایگاه رهبر بازار گردشگری ایران، با ارائه همه خدمات سفر بهشکل آنلاین، همسفر مسافران میشود. تلاش همه علیباباییها این است که با توانمندسازی جامعه، دسترسی به تجربه شایسته سفر را برای همه ممکن کنند. اینجا هر روز برای ما «روز اول» است و فرصتی برای رشد و یادگیری. در واقع هیچ سقف و محدودیتی برای خودمان قائل نیستیم و علیبابا را یک کوه بدون قله میبینیم.