Develop demand generation campaigns/programs focused on driving B2B pipelines to accelerate the customer journey and increase sales volume
Collaborate across the marketing team to develop and execute integrated lead generation campaigns including email marketing, social media, webinars, exhibitions, events, direct mail, cold calling, inside sales, and content marketing to drive qualified pipeline and accelerate buyer’s journey
Own the process of creating, testing, and deploying emails through the marketing automation system for both marketing and client communications
Track and analyze campaign results, measure program success, and report metrics to illustrate campaign performance (ROI). Recommend improvements based on results
Work closely with both sales and marketing teams to align strategies to support the sales cycle
Ongoing research to continue to develop marketing strategies to generate new customers
Analyzing the sales results and the performance of the sales team through CRM and dashboards
Perform ongoing tracking and reporting on B2B marketing initiatives.
Requirements:
2+ years’ experience performing top of funnel marketing strategies (bringing B2B qualified traffic to web properties)
Part of a demand (lead) generation team that supported B2B sales
Experience with Marketing automation platforms like Microsoft CRM dynamics, Sarv CRM, Didar CRM and etc.
A clear comprehension of sales KPIs and metrics
Planned multi-channel campaigns for either current customers or prospects – experience on Exhibitions is an advantage*.
Excited by working in an ever-evolving and fluid solution focused environment
Excellent written and verbal communication skills in English
معرفی شرکت
شرکت سفرهای علیبابا، یک جمع بزرگ بیش از 800 نفری از افرادی حرفهای و تاثیرگذار است که در جایگاه رهبر بازار گردشگری ایران، با ارائه همه خدمات سفر بهشکل آنلاین، همسفر مسافران میشود. تلاش همه علیباباییها این است که با توانمندسازی جامعه، دسترسی به تجربه شایسته سفر را برای همه ممکن کنند. اینجا هر روز برای ما «روز اول» است و فرصتی برای رشد و یادگیری. در واقع هیچ سقف و محدودیتی برای خودمان قائل نیستیم و علیبابا را یک کوه بدون قله میبینیم.