A Marketing Campaign Manager is responsible for planning, executing, and overseeing marketing campaigns to promote a company's products, services, or brand.
Responsibilities
Campaign Strategy Development: Design marketing strategies and campaigns that align with the campaign objective.
Campaign Execution: Oversee all stages of a marketing campaign from initial concept to launch and optimization.
Content Creation Coordination: Collaborate with content, design, and product teams to develop effective marketing materials (e.g., Artworks, ads, landing pages).
Budget Management: Manage and allocate campaign budgets effectively, optimizing spending for maximum ROI.
Performance Tracking: Monitor the performance of marketing campaigns using analytics tools and adjust strategies based on data insights.
Team Collaboration: Coordinate with internal teams and external vendors, including freelancers, influencers, and advertising partners.
Reporting: Create detailed reports on campaign performance for stakeholders, making data-driven recommendations for future efforts.
Requirements
4+ years of experience in marketing with a focus on campaign management and advertising.
Ability to manage multiple creative campaigns simultaneously, ensuring deadlines are met while maintaining the highest quality of output.
Strong ability to troubleshoot and resolve issues that arise during campaign execution.
Previous experience and skills in communication strategies applied to develop impactful and innovative marketing campaigns.
Proficiency in using analytics tools (Google Analytics, social media analytics, etc.) to measure campaign performance and derive insights.
Excellent verbal and written communication skills to collaborate with teams and present campaign reports to stakeholders.
Skilled in presentation design, creating clear and engaging presentations.
Creative thinker, adept at developing campaign ideas across various tactics (OOH, social media, etc.).
Experience managing campaign budgets and optimizing for ROI.
High attention to detail to ensure accuracy and consistency in campaign execution and reporting.
معرفی شرکت
شرکت سفرهای علیبابا، یک جمع بزرگ بیش از 800 نفری از افرادی حرفهای و تاثیرگذار است که در جایگاه رهبر بازار گردشگری ایران، با ارائه همه خدمات سفر بهشکل آنلاین، همسفر مسافران میشود. تلاش همه علیباباییها این است که با توانمندسازی جامعه، دسترسی به تجربه شایسته سفر را برای همه ممکن کنند. اینجا هر روز برای ما «روز اول» است و فرصتی برای رشد و یادگیری. در واقع هیچ سقف و محدودیتی برای خودمان قائل نیستیم و علیبابا را یک کوه بدون قله میبینیم.