علی‌بابا | Alibaba Group

کامپیوتر، فناوری اطلاعات و اینترنت ۵۰۱ تا ۱۰۰۰ نفر www.alibaba.ir

استخدام Paid Acquisition Lead

دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

سه تا شش سال
حقوق

توافقی

شرح موقعیت شغلی

We are looking for a paid acquisition lead to join us. At this position, you will manage one of the largest google ads budget in Iran and have the opportunity to make an impact by improving the processes and results. You work with business and product owners to deliver excellent results in Alibaba as the leader of travel market in Iran. If hunger for getting better is in your DNA and you believe in growth mindset, you belong here. Here, everyday is a new challenge and a new opportunity to learn and grow. As you may have heard, here every day is the first day.

Responsibilities:

Handling the whole process of paid search from automated setup and update to optimization and reporting
Prioritizing and organizing projects and tasks for paid acquisition team
Managing cross-functional A/B tests on landing pages to increase CR.
Finding the opportunities to do A/B tests and get more orders by the same budget.
Maintaining the reporting infrastructure and implementing changes to generate better insights from data.
Analyzing performance data to get actionable insights and communicating with business managers.
Generating leads for Alibaba Mega Campaigns using Display/Discovery Ads
Managing app install campaigns in app stores.
Managing tracking infrastructure (GA4 and Ad trace + Google Ads Conversion Tags) and initiating necessary changes with the help of other teams
Researching on best practices and new trends
Hiring and coaching new team members

Requirements:

Solid experience with google ads is a must (search / display)
Great problem-solving skills and a keen eye for details and creative solutions
Great project and time management skills
Flexible, adaptable, and agile in the face of changes and challenges
Ability to organize recurring and ad hoc tasks and different projects for the team.
Expertise with Google Analytics and Google Data Studio is a must.
Familiar with automation solutions like Google Ads scripts and ideally Google Apps Script
Knowledge of analysis tools like Python and tableau is an advantage.

معرفی شرکت

شرکت سفرهای علی‌بابا، یک جمع بزرگ بیش از 800 نفری از افرادی حرفه‌ای و تاثیرگذار است که در جایگاه رهبر بازار گردشگری ایران، با ارائه همه خدمات سفر به‌شکل آنلاین، همسفر مسافران می‌شود. تلاش همه علی‌بابایی‌ها این است که با توانمندسازی جامعه، دسترسی به تجربه شایسته سفر را برای همه ممکن کنند. اینجا هر روز برای ما «روز اول» است و فرصتی برای رشد و یادگیری. در واقع هیچ سقف و محدودیتی برای خودمان قائل نیستیم و علی‌بابا را یک کوه بدون قله می‌بینیم.