Develop and execute brand management plans
Coordinate brand related activities with marketing and advertising departments
Identify brand-building areas
Formation of brand identity and ensuring the brand consistency in all customer touch points
Ensure that marketing activities are in line with brand identity and brand values
Analyze and support marketing plans to align with brand strategy and achieve annual operating plan goals
Develop brand positioning strategies
Leverage customer insight data to refine brand management
Develop plans to maximize brand equity and brand loyalty
Ensure brand communication for areas of responsibility are consistent with the company and brand positioning
Assist in development and refinement of uniform graphic standards and visual brand strategies
Job requirements
Bachelor's or Master's degree in MBA, marketing or brand management
Minimum 2 years of work experience in related fields
Familiar with principles of strategic brand management and strategic marketing management
Fluency in English
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