استخدام Marketing Manager

  • دسته‌بندی شغلی

    دیجیتال مارکتینگ
  • موقعیت مکانی

    تهران ، تهران
  • نوع همکاری

    تمام وقت
  • حداقل سابقه کار

    بیش از شش سال
  • حقوق

    توافقی

شرح موقعیت شغلی

At Keepa, we are looking for a Marketing Manager to lead and develop our marketing activities, including brand management, campaigns, digital marketing, and customer acquisition initiatives. This role will play a key part in driving business growth and market expansion through the development and execution of impactful marketing strategies.

Responsibilities:

Marketing Strategy Leadership

  • Develop and execute marketing strategies aligned with business objectives.
  • Design annual and quarterly marketing plans.
  • Define investment priorities across marketing channels.
  • Manage and optimize the marketing budget.
  • Identify market growth opportunities.
  • Monitor and analyze market trends and competitor activities.
Campaign Management

  • Design and execute customer acquisition campaigns.
  • Oversee the implementation of online and offline marketing campaigns.
  • Manage the organization's campaign calendar.
  • Continuously monitor campaign performance.
  • Optimize campaign effectiveness and ROI.
  • Lead the launch of new products and services.
Customer Acquisition Management

  • Develop customer acquisition channels for both corporate and merchant segments.
  • Increase wallet adoption and conversion rates.
  • Reduce Customer Acquisition Cost (CAC).
  • Improve the volume and quality of generated leads.
Brand & Communications Management

  • Strengthen and expand the brand's market position.
  • Ensure consistency of the brand's visual and verbal identity.
  • Manage public relations initiatives.
  • Oversee corporate communications across media channels.
  • Increase brand awareness and visibility.
Digital Marketing Management

  • Monitor the performance of digital marketing channels.
  • Manage online advertising campaigns.
  • Lead SEO and content marketing initiatives.
  • Oversee social media strategy and execution.
  • Analyze channel performance and effectiveness.
  • Optimize budget allocation across digital channels.
Data Analysis & Optimization

  • Analyze customer and user behavior.
  • Evaluate campaign performance and marketing effectiveness.
  • Design and maintain management dashboards.
  • Drive data-informed decision-making.
  • Define, track, and report on marketing KPIs.
  • Provide continuous improvement recommendations.
Qualifications:

  • Minimum 7 years of professional experience in Marketing, Digital Marketing, Brand Management, or related fields.
  • Minimum 3 years of experience leading and managing teams.
  • Proven experience in designing and executing integrated marketing campaigns (online and offline).
  • Strong expertise in marketing analytics and campaign performance measurement.
  • Experience managing and optimizing marketing budgets.
  • Ability to analyze markets, competitors, and identify growth opportunities.
  • Strong strategic thinking and business acumen.
  • Data-driven decision-making and analytical mindset.
  • Excellent planning, prioritization, and resource management skills.
  • Ability to manage multiple projects and campaigns simultaneously.
  • Results-oriented with a strong focus on achieving business objectives.
  • Proven ability to lead, develop, and motivate team members.
  • Experience in technology, fintech, lending technology (LendTech), e-commerce, or other digital businesses is considered a strong advantage.

معرفی شرکت

ما در کیپا معتقدیم که اعتبار هر فرد، با ارزش ترین دارایی آنهاست و اعتبار شما برای کاهش نگرانی های مالی شما کافی است. چون ما در کیپا امکان خرید اعتباری و اقساطی از گسترده ترین شبکه فروشگاهی در بیش از 10000 نقطه در سراسر کشور را فراهم کرده ایم تا بتوانید امروز با خیال راحت خرید کنید و در ماه های بعد با خیال راحت پرداخت کنید
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