At Keepa, we are looking for a Marketing Manager to lead and develop our marketing activities, including brand management, campaigns, digital marketing, and customer acquisition initiatives. This role will play a key part in driving business growth and market expansion through the development and execution of impactful marketing strategies.
Responsibilities:
Marketing Strategy Leadership
Develop and execute marketing strategies aligned with business objectives.
Design annual and quarterly marketing plans.
Define investment priorities across marketing channels.
Manage and optimize the marketing budget.
Identify market growth opportunities.
Monitor and analyze market trends and competitor activities.
Campaign Management
Design and execute customer acquisition campaigns.
Oversee the implementation of online and offline marketing campaigns.
Manage the organization's campaign calendar.
Continuously monitor campaign performance.
Optimize campaign effectiveness and ROI.
Lead the launch of new products and services.
Customer Acquisition Management
Develop customer acquisition channels for both corporate and merchant segments.
Increase wallet adoption and conversion rates.
Reduce Customer Acquisition Cost (CAC).
Improve the volume and quality of generated leads.
Brand & Communications Management
Strengthen and expand the brand's market position.
Ensure consistency of the brand's visual and verbal identity.
Manage public relations initiatives.
Oversee corporate communications across media channels.
Increase brand awareness and visibility.
Digital Marketing Management
Monitor the performance of digital marketing channels.
Manage online advertising campaigns.
Lead SEO and content marketing initiatives.
Oversee social media strategy and execution.
Analyze channel performance and effectiveness.
Optimize budget allocation across digital channels.
Data Analysis & Optimization
Analyze customer and user behavior.
Evaluate campaign performance and marketing effectiveness.
Design and maintain management dashboards.
Drive data-informed decision-making.
Define, track, and report on marketing KPIs.
Provide continuous improvement recommendations.
Qualifications:
Minimum 7 years of professional experience in Marketing, Digital Marketing, Brand Management, or related fields.
Minimum 3 years of experience leading and managing teams.
Proven experience in designing and executing integrated marketing campaigns (online and offline).
Strong expertise in marketing analytics and campaign performance measurement.
Experience managing and optimizing marketing budgets.
Ability to analyze markets, competitors, and identify growth opportunities.
Strong strategic thinking and business acumen.
Data-driven decision-making and analytical mindset.
Excellent planning, prioritization, and resource management skills.
Ability to manage multiple projects and campaigns simultaneously.
Results-oriented with a strong focus on achieving business objectives.
Proven ability to lead, develop, and motivate team members.
Experience in technology, fintech, lending technology (LendTech), e-commerce, or other digital businesses is considered a strong advantage.
ما در کیپا معتقدیم که اعتبار هر فرد، با ارزش ترین دارایی آنهاست و اعتبار شما برای کاهش نگرانی های مالی شما کافی است. چون ما در کیپا امکان خرید اعتباری و اقساطی از گسترده ترین شبکه فروشگاهی در بیش از 10000 نقطه در سراسر کشور را فراهم کرده ایم تا بتوانید امروز با خیال راحت خرید کنید و در ماه های بعد با خیال راحت پرداخت کنید