پرسته | Parasteh

تولید و صنایع ۱۱ تا ۵۰ نفر Parasteh.com

فرصت‌های شغلی ۳

استخدام کارشناس ارشد پرفورمنس مارکتینگ

دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

سه تا شش سال
حقوق

از ۲۶,۰۰۰,۰۰۰ تومان

شرح موقعیت شغلی

Job Description
About the Role
Parasteh is seeking a data-driven and results-oriented Performance Marketing Specialist to manage and optimize paid acquisition activities. In this role, you will combine hands-on expertise in Google Ads and local advertising networks (Yektanet, Tapsell, and others) with strong analytical skills, a solid understanding of marketing analytics and tracking, and a strong focus on driving measurable business results.
Key Responsibilities

Paid Media Management: Plan, launch, manage, and continuously optimize Google Ads campaigns for Parasteh across relevant campaign types and objectives.
Local Advertising Networks: Plan and execute performance campaigns across Iranian advertising platforms such as Yektanet, Tapsell, and other relevant acquisition channels.
Performance Optimization: Monitor key performance metrics including CPL, CPA, ROAS, conversion rate, and revenue, and continuously optimize campaigns and budget allocation based on performance.
Analytics & Tracking: Manage and optimize marketing tracking using GA4, Google Tag Manager, UTM parameters, and Google Ads conversion tracking to ensure reliable performance measurement.
Dashboard & Reporting: Maintain marketing performance dashboards, monitor them regularly, identify performance trends and anomalies, and translate data into actionable insights.
Funnel & Conversion Optimization: Analyze the user journey from acquisition to purchase, identify conversion bottlenecks, and collaborate with relevant teams to improve overall funnel performance.
Creative Performance: Analyze the performance of advertising creatives and work closely with the marketing and creative teams to develop and test more effective performance-driven assets.
Growth & Experimentation: Identify new acquisition opportunities, test new channels, audiences, campaign structures, and strategies, and scale successful initiatives.

Qualifications & Requirements

4+ years of professional experience in Performance Marketing, Digital Marketing, or a related field.
Hands-on experience with Google Ads and Iranian advertising networks such as Yektanet and Tapsell.
Strong proficiency in GA4, Google Tag Manager, UTM tracking, and conversion tracking.
Strong analytical skills and solid understanding of performance marketing metrics including CPL, CPA, CAC, ROAS, CTR, CPC, and Conversion Rate.
Experience with Data Studio or similar analytics and dashboarding tools.
Strong understanding of digital marketing funnels and e-commerce performance.
Ability to manage budgets, identify optimization opportunities, and make data-driven decisions.
Strong problem-solving skills, attention to detail, and a results-oriented mindset.
Experience working closely with creative, marketing, product, or technical teams is a plus.

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معرفی شرکت

شرکت پرسته فعال در زمینه طراحی و ساخت طلا و جواهرات دست ساز، که از سال ۱۳۹۰ در این حوزه فعالیت دارد و در صنعت طلا و جواهر تبدیل به برندی درخشان و مطرح گردیده است